Samsung has launched an aggressive advertising campaign mocking the iPhone Duo, specifically targeting reports of inner display cracks and hinge failures referred to as 'crackgate.' The ads, appearing on Instagram accounts in Canada, Malaysia, Australia, and Saudi Arabia, contrast Apple's first-generation issues with Samsung's experience in the foldable market since 2019.
Samsung's marketing highlights the Galaxy Z Fold 8 as a superior alternative, claiming it is 1.6 mm thinner and 53 g lighter than the iPhone Duo. Apple has acknowledged that a small number of units have hinge issues causing display cracks and is offering replacements.